Privacy policy

Privacy statement

The Viiniveli website’s privacy policy in accordance with Section 10 of the Personal Data Act (523/1999).

Last updated: 20.2.2025.

Content:

General information
Data controller and contact details
Name of the register
Purpose of processing personal data
Collection of personal data
Protection and storage of data
Users and disclosure of data
Third parties
AI & personal data
AI Terms of Service
Use of cookies
Changing the Privacy Policy

1. General information

The following terms and conditions apply to this website. In order to use the site, you must accept these terms without exception. The Wine Brother is the brand name representing the website in question.

The purpose of this AI-assisted voice robot is to provide information and inspiration about the wines in the Alko range.

Viiniveli is an information channel for alcoholic beverages where the visitor is enlightened about the products in the Alko range, sometimes with selected tips. The site also serves as a tool to make it easier to order products from Alko’s subscription range.

The site’s content on alcoholic beverages is aimed at you if you are over 18 years old.

By signing up to our newsletter register you agree to receive newsletters from Viiniveli and their partners. The contact details you leave may be used by Viiniveli and their partners for marketing purposes. You can unsubscribe from our newsletters at any time.

Viiniveli.fi strives to protect the privacy of its users and customers and is committed to the means of storing and protecting information in accordance with this privacy statement. The information is only used to provide the service and to guarantee and improve its quality. The information will be used for the following purposes, among others:

To facilitate the use of the service and to ensure the security of the service
● To improve the customer experience, e.g. by recommending products you have recently viewed
● Positioning products of interest to the user in marketing activities.
● Customer service
● Improving the quality of the online store and service

You also have the right to ask us to delete or rectify personal data concerning you or to provide you with a copy of the data we have collected. You can make a request by contacting the contact person of the Controller.

The purpose of this Privacy Policy is to clarify for the customer the purpose of the Viiniveli.fi service.

service and the data protection practices. The customer must accept these terms and conditions in order to use the Viiniveli.fi website and its services.

2.

Viiniveli

Kavallinmäki 15 A

02710 Espoo

veli@en.viiniveli.fi

Responsible person: P.A. Sipilä

You can contact us at any time. The easiest way is to send an e-mail to

veli@en.viiniveli.fi

3. Name of the register

Marketing Register

4. Purpose of processing personal data

The register collects information for the purpose of providing the Viiniveli.fi service. The data will be used for the following purposes:

● Marketing to inform those interested in the Viiniveli.fi service

● Improving the customer experience, for example by recommending products you may be interested in

● Preventing misuse

● Implementing and developing good customer service

● Analytics and service improvement

Customer data related to marketing and analytics is always anonymised where possible.

The data is processed based on the customer relationship between the customer and Viiniveli a contract, the use of the website, the customer’s separate explicit consent or legal obligations.

5. Collection of personal data

Only data necessary for the customer experience and service provision is stored in the register. This information may include the following:

● Information provided by the user at the time of ordering and registration.

● Name, telephone number, e-mail address, address, company.

● Data observed during the use of the service

● Transfers to the alko.fi website via the product presentations of products sold by Alko and available on the website, such as quantity, price, product category, etc.

● Site usage history

● Pages browsed

● Browsing history of products

Customer data related to marketing and analytics is always anonymised where possible.

In other cases, such as when the data contains a person’s IP address, we treat the identifying information as personal. Marketing and analytics technologies, such as cookies and pixel tags, may be used to collect information to improve the customer experience, for example by presenting products of interest to customers on our website or in marketing communications.

We also use data to improve our website, for example by tracking anonymous users’ visits to our website and the popularity of products in our online shop. You can prevent the collection of data by these means at any time by changing your browser settings to Do Not Track and blocking third-party cookies.

6. Protection and storage of data

All personal data is carefully processed using appropriate procedures and access to the data is strictly controlled. Data is protected against unauthorised access and against unlawful or accidental alteration, destruction, disclosure, transmission, transfer or other unlawful forms of processing.

The data will be kept only for as long as necessary for the activities indicated in this notice. At the customer’s request, personal data concerning him/her may be deleted or made anonymous from Viiniveli’s marketing register.

The website is hosted on a Siteground hosting service. Webseller OÜ is responsible for the technical operation of the website.

Newsletter subscriber data and its storage

The controller of the newsletter subscriber register is CISA Oy. On behalf of the controller, the data is processed by Charlie OÜ (Tallinn, Estonia), which provides the newsletter delivery system.

The register stores the email address, an optional name, the time and method of confirming the subscription, the consent text accepted at the time of subscribing, and the age confirmation. In addition, entries describing subscriber interests are stored — for example, which recipe topics the subscriber is interested in.

The data is stored on servers located in the EU: the subscriber register in Amsterdam, the Netherlands (DigitalOcean) and email delivery in Helsinki, Finland (Hetzner). Data is not transferred outside the EU or the EEA.

We do not track email opens or link clicks. Our messages contain no tracking pixels, and links in the messages are not rewritten for tracking.

If you have given consent to marketing cookies on the site, we additionally store information about which recipe pages you have viewed, so that we can send you related recipe and wine recommendations. This information is kept for a maximum of 90 days. Without marketing consent this information is not collected. You can withdraw the consent at any time from the cookie settings of the site.

You can unsubscribe from the newsletter via the link at the end of every message.

We have taken into account the requirements of the EU Data Protection Regulation applicable as of 25 May 2018 in the processing of personal data.

7.

Personal data are processed only by those employees of Viiniveli Oy whose job duties require access to the data in question. All staff are trained to handle personal data appropriately and to maintain data security.

In addition to our own employees, we use trusted contractors to whom data is only transferred when necessary. All partners are committed to complying with the EU Data Protection Regulation.

8. Third parties

We will only transfer data to third parties if it is necessary for the implementation of the above mentioned activities. All third parties are commonly used and trusted entities that are committed to complying with the European Data Protection Regulation and applicable laws.

We disclose information to the following types of third parties:

● Analytical and statistical partners

● Website personalisation partners

● Email marketing partners, if the customer has subscribed to a newsletter

● SMS partners, if the customer has given permission for SMS marketing

● The partner providing the AI voice bot service

Viiniveli conducts documented Transfer Impact Assessments (TIA) when transferring personal data to third countries outside the EU/EEA to ensure compliance with GDPR. Third-party processors must inform Viiniveli in advance if intending to transfer personal data internationally and provide the necessary documentation, including a TIA, to demonstrate GDPR compliance.

9. AI & personal data

This section explains how Viiniveli.fi, managed by Viiniveli, processes personal data when you interact with our website and services. This includes interactions with an AI-powered voice robot provided by Webseller OU with its partner TMate Inc (“we”, “us”, or “our”).

9.1. Collection and use of information

We may collect information such as names, email addresses and phone numbers to send you requested recipes and wine recommendations by email or WhatsApp.
● The purpose of the AI voice robot is to improve the user experience by providing
providing tailored food and wine suggestions. Data related to these interactions may be temporarily stored to improve responses and ensure quality of service.
Personal data will only be processed to provide the requested services, improve the user experience and comply with applicable legal requirements.
● If you choose not to provide certain information, we may not be able to provide the requested services.

9.2. Third party involvement

The AI voice robot technology and related processing is managed by Webseller OU with its partner Millis Inc. TMate Inc. adheres to its own privacy policy, which can be reviewed here.
● Viiniveli.fi ensures that all third parties processing personal data on our behalf comply with the GDPR and maintain appropriate safeguards.

9.3.

You have the right to access, correct or delete personal data we hold about you.
● If you wish to exercise these rights, please contact us at info@Viiniveli.fi.

9.4 Age restrictions and alcohol content

The wine recommendations provided by the AI voice robot are intended for users of legal drinking age in Finland (18 years or older).
● All information on alcoholic beverages is presented in accordance with Finnish alcohol legislation and is not intended to promote excessive consumption.

9.5. Data security and data retention

We take appropriate technical and organisational measures to protect personal data.
● Data will be kept only for as long as necessary to fulfil the purpose for which it was collected or to comply with legal requirements.

9.6. Changes to this policy

We reserve the right to update this Privacy Policy as necessary to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised date.

10. AI Terms of Service

By using the Viiniveli.fi website, you agree to these Terms of Service. If you do not agree, please stop using the Site and Services.

10.1 Use of AI services

The AI robot provided by Webseller OU with its partner TMate Inc. offers suggestions for recipes and wine pairings. While we strive for accuracy, we make no guarantees as to the suitability or quality of these suggestions.
● AI recommendations are informative and are not intended to replace professional advice.

10.2. Limitation of liability

Viiniveli.fi and Webseller OU with its partner TMate Inc. are not responsible for the results of following the recommendations provided by the AI voice robot.
● Users assume full responsibility for their choices based on the suggestions provided.

10.3. Changes to the Service

We may, at our discretion, update or discontinue portions of the Service. Users will be notified of any significant changes that affect their use of the Service.

10.4 Applicable law

These Terms are governed by Finnish law and any disputes will be resolved in the jurisdiction of Finland.

This website uses cookies and is intended for adults only! This website is only valid if you allow all cookies!!

We use cookies to tailor the content and advertising we provide, to support our social media features and to analyse our visitor numbers. We also share information with our social media, advertising and analytics partners about how you use our site. Our partners may combine this information with other information that you have provided to them or that has been collected when you have used their services.

To visit this site, you must be 18 years of age or older. Confirm your age to use the site. In order for the Wine Cellar to work, you must enable all cookies!

Cookies are small text files that websites can use to make your user experience more effective.

By law, we may store cookies on your device if it is absolutely necessary for the site to work. We need your consent to use cookies of any kind.

This site uses different types of cookies. Some cookies are set by third party services that appear on our website.

You can change or withdraw your consent on our site via the cookie notice.

Read our Privacy Policy to learn more about who we are, how you can contact us and how we process your personal information.

Please include your acceptance ID and date when you contact us regarding your acceptance.

Your consent applies to the following domains.

11.

According to the Electronic Communications Data Protection Act, a website using cookies must disclose the use of cookies and the purpose of their use.This applies to the following.

Viiniveli Oy’s web service uses cookies to enable user functions such as keeping the shopping cart and login in the browser’s memory. In addition, cookies are used to collect general statistical visitor data for the development of the web service. Cookies are used to improve the user experience of the website and to speed up the loading of pages. Cookies are small pieces of text in the source code of a website. Cookies have a certain lifetime, during which the browser can, for example, recognise that you have already visited a page, so that you do not see the same content as a new visitor. Statistics are based on server logs and reports from the website analytics service in use at the time. Cookies do not contain any user or personal data and do not allow access to such data. Cookies are not used to collect information about the use of the user’s computer or web behaviour outside the service.

The user may refuse the use of cookies at any time by changing the settings of the browser used.

12. Amendments to the Privacy Statement

We reserve the right to update and amend this Privacy Policy to comply with the law and the requirements of the authorities.